Crossing the Chasm
Books | Business & Economics / Management
Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Author
Geoffrey A. Moore
Pages
256
Publisher
Harper Collins
Published Date
2009-03-17
ISBN
0061795860 9780061795862
Ratings
Google: 5
Community ReviewsSee all
"Crossing the Chasm is one of those classic books that I guess you have to read. It's an interesting read, and it's focus on the importance of the "whole product" for the mainstream market is spot on (I think). A lot of the content in the book seemed like common sense (but maybe it's because the book has had such a profound influence on shaping our current thoughts on the marketplace) and the presentation is pretty boring. Reading "Four Steps to the Epiphany" is a much better use of your time and it covers the content of this book and more."
Max Nova